All images by Jvdas Berra. Used with authorization.
Jvdas Berra is a Mexican professional photographer who studied film production but ended up being rapidly tired of it. Upon taking a leap into photography, he discovered his real calling. We discovered his work on Behance and after falling for his fashion photography we discoveredlearnt that he has actually shot for Style, ELLE, Nylon, Marie Claire, InStyle, Image Enhanced, Vanidades, Photography Master Class, and NatGeo amongto name a few.
I have no limitations, not even the sky is states Jvdas about his potential. His greatart work is now displayed at the prominent Art Gallery These Fine Walls in New York. Likewise his work is stood for by the extremely recognized gallery Art Angels in Los Angeles, California, together with the work of Andy Warhol, David Lachapelle, Banksy, Michael Moebius and other world-class artists.
Phoblographer: Speak with us about how you entered photography.
Jvdas: My enthusiasm for photography started four years earlier. I was studying film directing when I all of a sudden felt that this was not for me because I did not feel that stimulate that influenced and interested me. Thats when I chose to take an old video camera that my mom had given me and all began.
I abandoned my researches in film and started to practice daily with the electronic camera, the lighting and post production software applications in the business.
Phoblographer: What got you into fashion and portrait photography?
Jvdas: From the beginning I made certain that my area was fashion photography due to the fact that since my youth I have been a fan of the greats of fashion photography I saw in the publications of the 90s. Vogue, Elle, Marie Claire, Harpers Marketplace and Attraction were the most common publications in my moms bedroom and that was the type of aesthetics that I desire to recreate now in my work with a little twist of dream.
Patrick Demarchelier, Steven Klein, Peter Lindbergh, Paolo Roversi and Mario Testino were my heroes since that moment.
Phoblographer: Youve got quite a resume and list of locations that youve shot for. How did you get your start as a professional and how did it move along from there to where you are now?
Jvdas: So far I have actually not done picture shoots outside my country but I am in the pre production for upcoming work around the world. Its time for me to more internationalize my signature design, however I managed to get world recognition due to many locations that I have actually managed to attain.
My job is not just to photo designs however do looking and get to inform the most remarkable stories in colorful and striking places. I have portrayed editorials and campaigns in forests, deserts, deserted castles, hotels, churches, undersea views, active volcanoes, mountains and some prohibited places. My work has actually been released in huge worldwide magazines such as STYLE, ELLE, Marie Claire, Nylon, Photography Master Class and more.
I do not know at what point I became a professional of fashion photography, however I understand I am now in a very various place than I was previously since I can say that I have managed making others turn their heads to see my work. Fantastic magazines, brands and agencies are looking and sponsoring me and I think that professionalism lies in the confidence that you giveprovide to your client.
Phoblographer: Professional photographers do a lot more than just shooting; just how much time do you spent shooting vs doing stuff like editing, networking, social media, blogging, marketing, etc?
Jvdas: For me its shooting 50 % and the other 50 % for everything else. You can end up being a very excellenta great professional photographer, but if I don’t do the other work no one will certainly understand me.
I am devoted to this full-time. So when I m not doing a shooting I remain in continuous motion to discover brand-new areas in addition to in post production.
It is similarly crucial to remain linkedgotten in touch with the world and feeding back my portfolio online and my official website and my social networks. We are in the digital age and if you do not give the genuineactual time to it you are lost, whoever you are.
Phoblographer: Your innovative inspiration seems to vary a lot, where do you usually draw your ideas from?
Jvdas: I could inform that I am a person living in a continuous mental mayhem, which is extremely amusing because I have a different state of mind every minute. Today I wantwish to make a cold, dark production, and tomorrow you can find me shooting on a beach in summer.
My motivation comes from many places, born from a noise, an image, to a sensation I may be experiencing. Similarly movie theater considerably affects my thinking, so I associate much of my changing design to filmmaking.
Im not a very clean individual, as I stated before turmoil regulates me. I attempt to keep the element of surprise alive, thats the factorreason that every one of my productions is different from the previous one. I never know what will occur in every picture shoot and I enjoy that.
Phoblographer: Lots of people are way too frightened to interact with models. We say that its all about psychology and communication. What things have you found outdiscovered working with them and interacting with them for many years?
Jvdas: Each design is various. They are regular people like us. They have sensations, insecurities, requirements and goals. On this basis I believe we can make our photographer-model connection even simpler.
I always attemptaim to strike up a conversation with the model prior to starting work. I such aswant to joke and speak about what I desirewish to convey in photos. Once that obstacle is broken everything flows amazingly.
Phoblographer: You have the unique skill of not making numerous of your shoots look very much like one another. So when companies hire you, how does the production of concepts for shoots take place?
Jvdas: I am an individual who does not follow the rules and that is why my pictures are so various from each other.
When a potential consumer sees my work automatically knows my design is changing and if that convinces him then will certainly call me.
I am a living experiment, which commonly attracts consumers because they wish to do something unusual for their brands, naturally as long as they mark me the tone and ideas, thats when the magic mix happen.
Phoblographer: In what methods do you feel that youve end up being a better professional photographer in the previous year and how did you take the steps to enhance?
Jvdas: I believe I am a better professional photographer now than in 2013 since I understand more about the marketplace. Likewise I discoveredlearnt how to acknowledge patterns that influence the habits of every individual who deals with me.
More than technical experience what most helped me in my career is to know the individuals and treat them, Im somebody who pays attention to his team and to get opinions and tips, I such aswant to give chances to others to connect concepts and produce fantastic things, the success of my work has been based on listening to others.
Something Ive established every day is that I understand that I am in continuous training, each day I attemptattempt to discover a growing number of which what is helping me improve my style. The day a photographer thinks he understands everything is the day of completion of his profession.…